This yearly design event of Elle Decoration is set up as a small –scale variant of the leading international furniture fair in Milan, with a leading role for young designers and presentations throughout the city.
Observation posts, mobile shop windows, a stackable camp are ready from September 21 till 23th in Yburg Amsterdam.

The first edition toke place in 2003. In collaboration with Studio Jacob de Baan was a design route mapped out trough Amsterdam, where visitors could enjoy more than 100 locations of highly quality design of national and international designers. From that moment on more furniture and interior brands and other marketers arrived, and so in 2005 a surprising mix of major brands and unique designers has been created.