Block your agenda because on Sunday September 2nd the Amsterdam PC Hooftstraat will be converted for the 5th time into a real catwalk, so it will be a very special anniversary event this summer.

The Amsterdam PC Hooftstraat, also knowned as the most expensive shopping street of the Netherlands, which brands include Louis Vuitton, D&G, Hermes, Chanel and Gucci, will be transformed into a true runway of 320 meters long.

On this catwalk designers will show their very latest fashion trends and musthaves. This year theme is Rococo, think feminine, elegant and flamboyant outfits and hairstyles.

Make sure you have a good outfit for this special day because there will be a style hunter ( including camera ) who will walk around and will take pictures of well-dressed ladies, maybe you will see your photo on !
But that’s not the only reason for us girls to spend an extra hour in front of the mirror, there will be also a street casting!
If you are selected you can walk that day with Grazia on the PC catwalk and the chance that you will be discovered by the international agency Tony Jones Model management.

Finally, they also thought about the merchants, like other years they will hand out the Shopreme Award to the retailer with the best service in his or her store.

The fashion event, organized by fashion glossy Grazia in collaboration with the fashion and musea districs, will be available as previous years for everyone.


12.00 – Shops open
14.30 – Grazia PC Catwalk
15.30 – ceremony shopreme award

How to Register

Click on the below link to register by going to our website. Just enter your detail and pay the registration fees.

Register Now