Heineken marks its 140-year anniversary with the launch of a spectacular light installation and is inviting people across the globe to connect in celebration in a fun and groundbreaking way. It has illuminated its spiritual home at the Heineken Experience in Amsterdam with five thousand iconic green Heineken bottles, each carrying an LED light inside to create a digital video screen like never seen before, starring its millions of fans around the world.
Heineken is ’140 years young’ and celebrating the landmark anniversary in groundbreaking style by putting its evolution since 1873 online for designers everywhere to ‘remix’ a bottle of the future. For the first time, entrants have the freedom to play with and remix treasured images from the brand’s 140 year past, to create an iconic Heineken bottle of the future. The winner of the challenge will have the unique experience of seeing their design become reality as Heineken’s special 2013/2014 Limited Edition bottle that will be enjoyed by people around the world. The winning design will be remixed by digital design pioneer, Joshua Davis, to create a special gift-pack that will house the winning design bottle.