The Amsterdam’s museums will open their doors to the public on New Year’s Day for the first time!

On 1 January, museums including the Rijksmuseum, the Stedelijk Museum and the Hermitage Amsterdam, will all welcome visitors. This unique gesture from the city’s museums is the perfect start to Amsterdam 2013, which sees several leading cultural institutions celebrate major jubilees.

Director of Amsterdam Marketing, Frans van der Avert: “The museums are providing a fantastic service by opening their doors to the thousands of visitors to Amsterdam on the first day of 2013. Let’s hope that this is the start of a great new tradition”.